The World’s Most Powerful Selling Methodology

The Must-React System

Kraig’s proven pipeline-building, deal advancement and deal closing methodology has changed the landscape of selling for companies of all sizes, from startups to the Fortune 50.

Increase Meeting Win Rate

The Must-React System equips your sales reps with the power of persuasion and gives them a process that uses fact-based research to convert prospects to pipeline.

Optimize Your Sales Cadence

Our proprietary The Sales Cadence methodology incorporates voice, digital, and video. Enable your sellers to find, schedule and complete meetings at an unimaginable conversion rate.

Present with Excellence

Kraig has observed more than 25,000 customer-facing presentations and has comprehensively documented the most effective practices at each stage of the sales cycle.

Deploy Precision Language

Assertive and assumptive language helps sales reps stay in control of the call and focused on discovering a buyer’s required outcomes, without being run over.

Principles That Work

Too many sales organizations keep repeating the same useless approach. The Must-React System turns traditional cold-calling tactics upside down and gets real results.

Call scripts that lead with fact-based research
Overcoming gatekeeper reluctance
Techniques for generating callbacks off voicemail
Creating a sense of urgency

The power of deadlines
Managing objections with mastery
Controlling the call while letting targets talk
Developing call structures that work

COLD CALLS OBSERVED

SALES REPS TRAINED

INCREASE IN WON MEETINGS

ROI GENERATED

About Kraig Kleeman

Kraig Kleeman is recognized as the world’s leading expert on sales process, sales transformation, and professional motivation. He’s consulted with more than 150 companies and his proprietary sales methodology, The Must-React System, has resulted in 250,000+ meetings won with senior executives.

Kraig was founder and CEO of Express Direct, a technology company that sold digital pre-press solutions for high-end graphics designers. Kraig and his management team grew the company from $0 – $30 million in annual revenue in less than four years. During that rapid growth period, Kraig had responsibility for 30 professional sellers who had a $1 million annual quota and completed more than 1 million customer-facing sales presentations, collectively, under his care.

It was during this critical time of need to validate the plan and exceed corporate growth expectations that Kraig developed The Must-React System, the world’s most predictable and efficient selling methodology.

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Solutions

By customizing The Must-React System at your organization, you adopt a comprehensive, proven process that systematically improves your sales pipeline and subsequent conversion rates.

Customized Workshops

led by Kraig include live observation of your current sales efforts, Must-React training, and role-playing.

Training that Delivers

You’ll receive qualified recommendations based on our expert assessment and world-class training and motivational workshops based on The Must-React System.

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The Sales Cadence

Win far more meetings with qualified prospects with a proven methodology blending video, voice and digital.

Swiftly Scale

One systematic cadence, when customized for your organization, exponentially increases your results at winning meetings with prospects.

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Advisory Services

are customized to your needs and provide candid guidance on sales and revenue growth opportunities.

Sales Growth Engine

Kraig has worked with the fastest-growing companies in the world, and has analyzed how to accelerate sales through complex demand generation.

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Sales Audit Services

review your team's existing sales process and materials and benchmark against our critical competency checklist.

Analyzing Effectiveness

We review all sales assets and supply your executive team with a comprehensive report highlighting our findings and recommendations.

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Transformational Results

“From tactical remedies to the woes of cold calling to inspirational strategies that lead teams to victory, Kraig is filled with world-class sales ROI. I can’t wait to see him again and get my sales team of 30+ to soak up his knowledge.”

KYLE PORTER • CEO, SALESLOFT

“Kraig’s methodology, The Must-React System, produces amazing results. Our number of product demonstrations increased by more than 300% immediately after an engagement with Kraig.”

GLENN TROUT • CEO, VELOCITY EHS

Keynote Speaking

Kraig has shared the stage with George W. Bush, Tony Blair, Guy Kawasaki, Jeffrey Gitomer, Steve Young, Philippines President Benigno Aquino, Kevin Noe and other brilliantly accomplished professionals. He has beaten cancer and often gives straight talk about overcoming adversity. His content is unmatched, his speaking style is impeccable, his command of the stage is masterful.

Keynote Topics

How to win meetings with anyone (even Bono)
The sales power of fact-based research
Top myths about raw list cold calling
How to avoid pipeline collapse

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Selected Clients

Hundreds of organizations have adopted The Must-React System to grow their sales pipelines and deliver revenue, including scrappy startups and major Fortune 50 corporations. Some of the companies Kraig has worked with: