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Home2018-12-24T15:05:45+00:00

The World’s Most Powerful Selling Methodology

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The Must-React System

Kraig’s proven pipeline-building, deal advancement and deal closing methodology has changed the landscape of selling for companies of all sizes, from startups to the Fortune 50.

Principles That Work

Too many sales organizations keep repeating the same useless approach. The Must-React System turns traditional cold-calling tactics upside down and gets real results.

  • Call scripts that lead with fact-based research

  • Overcoming gatekeeper reluctance

  • Techniques for generating callbacks off voicemail

  • Creating a sense of urgency

  • The power of deadlines

  • Managing objections with mastery

  • Controlling the call while letting targets talk

  • Developing call structures that work

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COLD CALLS OBSERVED
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SALES REPS TRAINED
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INCREASE IN WON MEETINGS
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ROI GENERATED

About Kraig Kleeman

Kraig Kleeman is recognized as the world’s leading expert on sales process, sales transformation, and professional motivation. He’s consulted with more than 150 companies and his proprietary sales methodology, The Must-React System, has resulted in 250,000+ meetings won with senior executives.

Kraig was founder and CEO of Express Direct, a technology company that sold digital pre-press solutions for high-end graphics designers. Kraig and his management team grew the company from $0 – $30 million in annual revenue in less than four years. During that rapid growth period, Kraig had responsibility for 30 professional sellers who had a $1 million annual quota and completed more than 1 million customer-facing sales presentations, collectively, under his care.

It was during this critical time of need to validate the plan and exceed corporate growth expectations that Kraig developed The Must-React System, the world’s most predictable and efficient selling methodology.

WORK WITH KRAIG

Solutions

By customizing The Must-React System at your organization, you adopt a comprehensive, proven process that systematically improves your sales pipeline and subsequent conversion rates.

Customized Workshops

led by Kraig include live observation of your current sales efforts, Must-React training, and role-playing.

Training that Delivers

You’ll receive qualified recommendations based on our expert assessment and world-class training and motivational workshops based on The Must-React System.

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The Sales Cadence

Win far more meetings with qualified prospects with a proven methodology blending video, voice and digital.

Swiftly Scale

One systematic cadence, when customized for your organization, exponentially increases your results at winning meetings with prospects.

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Advisory Services

are customized to your needs and provide candid guidance on sales and revenue growth opportunities.

Sales Growth Engine

Kraig has worked with the fastest-growing companies in the world, and has analyzed how to accelerate sales through complex demand generation.

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Sales Audit Services

review your team's existing sales process and materials and benchmark against our critical competency checklist.

Analyzing Effectiveness

We review all sales assets and supply your executive team with a comprehensive report highlighting our findings and recommendations.

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Transformational Results

“From tactical remedies to the woes of cold calling to inspirational strategies that lead teams to victory, Kraig is filled with world-class sales ROI. I can’t wait to see him again and get my sales team of 30+ to soak up his knowledge.”

KYLE PORTER • CEO, SALESLOFT

“Kraig’s methodology, The Must-React System, produces amazing results. Our number of product demonstrations increased by more than 300% immediately after an engagement with Kraig.”

GLENN TROUT • CEO, VELOCITY EHS

Keynote Speaking

Kraig has shared the stage with George W. Bush, Tony Blair, Guy Kawasaki, Jeffrey Gitomer, Steve Young, Philippines President Benigno Aquino, Kevin Noe and other brilliantly accomplished professionals. He has beaten cancer and often gives straight talk about overcoming adversity. His content is unmatched, his speaking style is impeccable, his command of the stage is masterful.

Keynote Topics

  • How to win meetings with anyone (even Bono)

  • The sales power of fact-based research

  • Top myths about raw list cold calling

  • How to avoid pipeline collapse

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Selected Clients

Hundreds of organizations have adopted The Must-React System to grow their sales pipelines and deliver revenue, including scrappy startups and major Fortune 50 corporations. Some of the companies Kraig has worked with:

Contact Kraig

Transform your sales organization with The Must-React System, the most powerful pipeline building and lead conversion methodology in the world. Connect with Kraig to set up an engagement.  

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